Brad Fay's Books
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The Face-to-Face BookFrom highly regarded market researchers an authoritative book about the power of face-to-face communication in marketing, even in this digital age.Read More
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Authors on the Web
Kirkus Reviews, June 28, 2012
...to good old-fashioned word of mouth. In their new book, CEO Ed Keller (The Influentials, 2003) and COO Brad Fay delve deep into the fallacies behind the “Social Media Gold Rush,” and give great thought to the media strategies that really work best...
PR Week US, June 25, 2012
...flawless execution, helped by a masterful checklist. Cultivate relationships – Face to Face Boo, by Ed Keller and Brad Fay With 90% of conversations happening offline, we are reminded that social is more behavioral than technological and that it's time...
Lake Wylie Pilot, June 14, 2012
...$17.95) 6. "The Face-To-Face Book: Why Real Relationships Rule in a Digital Marketplace" by Ed Keller and Brad Fay; Free Press, 304 pages ($26) 7. "New Power Base Selling: Master the Politics, Create Unexpected Value and Higher Margins, and Outsmart the...
Vocus PR, May 25, 2012
...publishing and culture. The Face-to-Face Book : Why Real Relationships Rule in a Digital Marketplace by Ed Keller and Brad Fay Synopsis : Keller and Fay offer key insights and recommendations for how businesses, both large and small, can succeed in...
BusinessIdeas4you.com, January 10, 2013
...Don’t over-rely on email or text-based communications. The key to forming real relationships, as Ed Keller and Brad Fay so clearly outline in The Face-to-Face Book, requires personal interactions. As they say: “ real relationships rule in a digital...
Bulldog Reporter, November 7, 2012
...Hershey Company Rod Brooks, Vice President & CMO, PEMCO Mutual Insurance Company Adam Lavelle, Chief Strategy Officer, iCrossing Brad Fay, Author & Word of Mouth Marketing Expert Christine Cea, Brand PR Director, Unilever, U.S. Mark Bisard,...
National Journal, October 10, 2012
...determine which candidates and issues people are talking about and the nature of those conversations. Ed Keller and Brad Fay are coauthors of . Want to stay ahead of the curve? Sign up for . News and analysis to ensure you don’t miss a thing...
Review Seeker, October 3, 2012
...company focused exclusively on word of mouth (WOM) and brand advocacy. The firm's founders, Ed Keller and Brad Fay are coauthors of The Face -to- Face Book, "a celebration of the supremely social nature of all human beings and how that drives the...
Tutorial Finder, October 3, 2012
...company focused exclusively on word of mouth (WOM) and brand advocacy. The firm's founders, Ed Keller and Brad Fay are coauthors of The Face -to- Face Book, "a celebration of the supremely social nature of all human beings and how that drives the...
CNBC, October 3, 2012
...company focused exclusively on word of mouth (WOM) and brand advocacy. The firm's founders, Ed Keller and Brad Fay are coauthors of The Face -to- Face Book, "a celebration of the supremely social nature of all human beings and how that drives the...
Red Orbit, October 3, 2012
...company focused exclusively on word of mouth (WOM) and brand advocacy. The firm’s founders, Ed Keller and Brad Fay are coauthors of The Face -to- Face Book, “a celebration of the supremely social nature of all human beings and how that drives the...
