Bruce Bodaken

Bruce Bodaken is Chairman, President, and CEO of Blue Shield of California, a 3.3 million-member not-for-profit health plan that serves the commercial, individual, and government markets in California. During Mr. Bodaken's five-year tenure as CEO, Blue Shield's membership has more than doubled and company revenues have risen from $3 billion to nearly $7 billion. Before embarking on a career in health care, he taught philosophy at the college level. In addition to his work at Blue Shield, Mr. Bodaken serves on numerous professional and civic boards, including the board of directors of the California Business Roundtable; America's Health Insurance Plans; and the University of California, Berkeley's Health Services Management Program. He lives in Mill Valley, California.

Books by this Author

The Managerial Moment of Truth