Authors > David A. Aaker

David A. Aaker
Photo Credit:

David A. Aaker

David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (co-authored with Eric Joachimsthaler).

Managing Brand Equity will be released on December 01, 2009 in eBook
about 12 hours ago
Brand Portfolio Strategy will be released on December 01, 2009 in eBook
about 12 hours ago
Brand Leadership will be released on September 29, 2009 in eBook
Sep 29, 2009
Brand Leadership is now available in eBook
Sep 29, 2009
Brand Leadership will be released on April 27, 2009 in
Apr 27, 2009
Brand Leadership is now available in
Apr 27, 2009
Brand Portfolio Strategy will be released on March 30, 2004 in Hardcover
Mar 30, 2004
Brand Portfolio Strategy is now available in Hardcover
Mar 30, 2004
Brand Portfolio Strategy will be released on March 30, 2004 in
Mar 30, 2004
Brand Portfolio Strategy is now available in
Mar 30, 2004
Brand Leadership will be released on March 06, 2000 in Hardcover
Mar 06, 2000
Brand Leadership is now available in Hardcover
Mar 06, 2000
Brand Leadership will be released on March 06, 2000 in
Mar 06, 2000
Brand Leadership is now available in
Mar 06, 2000
Building Strong Brands will be released on December 12, 1995 in Hardcover
Dec 12, 1995
Building Strong Brands is now available in Hardcover
Dec 12, 1995
Building Strong Brands will be released on December 12, 1995 in
Dec 12, 1995
Building Strong Brands is now available in
Dec 12, 1995
Managing Brand Equity will be released on September 09, 1991 in Hardcover
Sep 09, 1991
Managing Brand Equity is now available in Hardcover
Sep 09, 1991
Managing Brand Equity will be released on September 09, 1991 in
Sep 09, 1991
Managing Brand Equity is now available in
Sep 09, 1991
Consumerism, 4th Ed. will be released on February 01, 1982 in Trade Paperback
Feb 01, 1982
Consumerism, 4th Ed. is now available in Trade Paperback
Feb 01, 1982
Consumerism, 4th Ed. will be released on February 01, 1982 in
Feb 01, 1982
Consumerism, 4th Ed. is now available in
Feb 01, 1982
Excerpt:
Table of Contents from Brand Leadership
Prior to Dec 19, 2008
Excerpt:
Table of Contents from Brand Portfolio Strategy
Prior to Dec 19, 2008
Excerpt:
Table of Contents from Consumerism, 4th Ed.
Prior to Dec 19, 2008
Excerpt:
Table of Contents from Managing Brand Equity
Prior to Dec 19, 2008
Excerpt:
Table of Contents from Building Strong Brands
Prior to Dec 19, 2008

Authors on the Web

Investors Business Daily, October 16, 2009
..." The key: Work the sweet spot. It's the element that's central to customers' lives, say David Aaker and Erich Joachimsthaler, authors of "Brand Leadership." Tell how your top product affects buyers. ? Compare. Include this: "Who's your biggest rival?"...
Livemint.com, April 9, 2009
...roof. The voices whose views have been amalgamated into the book include the likes of Kevin Lane Keller, David Aaker, Don Schultz, Jagdish Sheth, Leo Berry, Bernt Schmitt, Raj Srivastava, Rod Brodie and Leslie de Chernatony. All of them are...