David A. Aaker's Books
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Building Strong BrandsAs industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's...Read More -
Brand Portfolio StrategyIn this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how...Read More
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Managing Brand EquityThe most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived...Read More
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Brand LeadershipA dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in...Read More
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Consumerism, 4th Ed.The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern...Read More
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Authors on the Web
Huffington Post, March 8, 2013
...P. Adamson. And Free Press, a division, or imprint, of Simon & Schuster, offers Building Strong Brands by David A. Aaker. Remarkably, even though these publishers are claiming enough expertise with brand-building to sell you advise on the topic, their...
Design Intelligence, June 5, 2013
...collectively inside the company and in the marketplace. Another theme, pioneered by UC Berkeley professor emeritus of marketing David A. Aaker, is that brand is created through a combination of activities, external factors, and symbols. Any successful...
Bantel & Partner, May 31, 2013
