Stuff
David A. Aaker's Books
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Building Strong BrandsAs industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's...Read More -
Brand Portfolio StrategyIn this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how...Read More
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Managing Brand EquityThe most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived...Read More
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Brand LeadershipA dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in...Read More
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Consumerism, 4th Ed.The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern...Read More
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Authors on the Web
Strategy & Business, November 18, 2011
...David A. Aaker (Jossey-Bass, 2011) Gary Vaynerchuk (Harper Business, 2011) At first glance, the three best business books of 2011 on marketing seem to go in very different directions. However, they...
Forbes.com, September 7, 2011
...Systems Incorporated, was able to boost her knowledge of what it takes to run an enterprise. My colleague David Aaker recently stirred up some lively commentary over at Harvard Business Review when he mused about the qualities most needed to be a gifted...
Advertising Age, July 24, 2011
...Green Mountain Coffee Roasters WHAT I'M READING: "Brand Relevance: Making Competitors Irrelevant" by David A. Aaker WHY: David Aaker's take on brand strategy is right in line with our evolving business needs, and he offers a compelling vision for how to...
Harvard Business Review, June 17, 2011
...and practice of word-of-mouth communication and influence from five decades and more ago can be so relevant today. David Aaker is the Vice-Chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant and the davidaaker.com blog...
Open PR, April 18, 2011
...word directly to the day-to-day application of principles readers can immediately implement in their businesses. Find out how David Aaker, author of BRAND RELEVANCE, responds to questions Nathan asks about how to achieve market dominance through brand...
PRLog, April 17, 2011
...word directly to the day-to-day application of principles readers can immediately implement in their businesses. Find out how David Aaker, author of BRAND RELEVANCE, responds to questions Nathan asks about how to achieve market dominance through brand...
MIT News, December 6, 2011
...performance over the long term,” Rosenzweig adds. The strategy+business list also includes Brand Relevance: Making Competitors Irrelevant by David A. Aaker SB ’60, vice chairman at marketing consulting firm Prophet. “In defining the characteristics...
Strategy & Business, November 18, 2011
...David A. Aaker (Jossey-Bass, 2011) Gary Vaynerchuk (Harper Business, 2011) At first glance, the three best business books of 2011 on marketing seem to go in very different directions. However, they...
Advertising Age - GoodWorks, July 24, 2011
...J. WHALENVP-marketing, Green Mountain Coffee RoastersWHAT I'M READING: "Brand Relevance: Making Competitors Irrelevant" by David A. AakerWHY: David Aaker's take on brand strategy is right in line with our evolving business needs, and he offers a...
The Conversation, June 16, 2011
...and practice of word-of-mouth communication and influence from five decades and more ago can be so relevant today. David Aaker is the Vice-Chairman of Prophet and the author of Brand Relevance: Making Competitors Irrelevant and the davidaaker.com blog on...
Webbiquity | B2B Marketing Blog, June 6, 2011
...Philadelphia Inquirer, Fast Company and City News Toronto. Award-winning marketing and social media blogger. Founder of 12for12k.org . David Aaker – @DavidAaker David Aaker is Vice-Chairman of Prophet , Professor Emeritus, UC Berkeley, the creator...
