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David A. Aaker
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David A. Aaker

David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (co-authored with Eric Joachimsthaler).

David A. Aaker's Books

There are 5 books
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1.
Brand Leadership
Brand Leadership Building Assets In an Information Economy By: David A. Aaker and Erich Joachimsthaler
This edition: Trade Paperback, 368 pages
Publication date: April 27, 2009
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as "the dean of the brand-equity movement,"...
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Other Formats: eBook
2.
Brand Portfolio Strategy Browse Inside Brand Portfolio Strategy
Brand Portfolio Strategy Creating Relevance, Differentiation, Energy, Leverage, and Clarity By: David A. Aaker
This edition: Hardcover, 368 pages
Publication date: March 30, 2004
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's...
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Other Formats: eBook
3.
Building Strong Brands
Building Strong Brands By: David A. Aaker
This edition: Hardcover, 400 pages
Publication date: December 12, 1995
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a...
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4.
Managing Brand Equity
Managing Brand Equity By: David A. Aaker
This edition: Hardcover, 299 pages
Publication date: September 9, 1991
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as...
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Other Formats: eBook
5.
Consumerism, 4th Ed. Browse Inside Consumerism, 4th Ed.
Consumerism, 4th Ed.
Edited By: David A. Aaker
This edition: Trade Paperback, 512 pages
Publication date: February 1, 1982
The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them...
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