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    <title>S&amp;S: David A. Aaker Updates</title>
    <link>http://authors.simonandschuster.com/David-A-Aaker</link>
    <description>David A. Aaker's updates</description>
    <language>en-us</language>
    <item>
      <title>

  Building Strong Brands will be released on November 08, 2011 in eBook
</title>
      <description>&lt;div class='event_icon book'&gt;&lt;/div&gt;
&lt;div class='event'&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Building-Strong-Brands/David-A-Aaker/9781451674750&quot;&gt;Building Strong Brands&lt;/a&gt; will be released on November 08, 2011 in eBook
&lt;/div&gt;</description>
      <pubDate>November 08, 2011 00:00:00 -0500</pubDate>
      <guid>1320728400-1108524</guid>
    </item>
    <item>
      <title>

  Building Strong Brands is now available in eBook
</title>
      <description>&lt;div class='event_icon book'&gt;&lt;/div&gt;
&lt;div class='event'&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Building-Strong-Brands/David-A-Aaker/9781451674750&quot;&gt;Building Strong Brands&lt;/a&gt; is now available in eBook
&lt;/div&gt;</description>
      <pubDate>November 08, 2011 00:00:00 -0500</pubDate>
      <guid>1320728400-1108525</guid>
    </item>
    <item>
      <title>

  Managing Brand Equity is now available in eBook
</title>
      <description>&lt;div class='event_icon book'&gt;&lt;/div&gt;
&lt;div class='event'&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Managing-Brand-Equity/David-A-Aaker/9781439188385&quot;&gt;Managing Brand Equity&lt;/a&gt; is now available in eBook
&lt;/div&gt;</description>
      <pubDate>December 01, 2009 00:00:00 -0500</pubDate>
      <guid>1259643600-370717</guid>
    </item>
    <item>
      <title>

  Managing Brand Equity will be released on December 01, 2009 in eBook
</title>
      <description>&lt;div class='event_icon book'&gt;&lt;/div&gt;
&lt;div class='event'&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Managing-Brand-Equity/David-A-Aaker/9781439188385&quot;&gt;Managing Brand Equity&lt;/a&gt; will be released on December 01, 2009 in eBook
&lt;/div&gt;</description>
      <pubDate>December 01, 2009 00:00:00 -0500</pubDate>
      <guid>1259643600-370716</guid>
    </item>
    <item>
      <title>

  Brand Portfolio Strategy is now available in eBook
</title>
      <description>&lt;div class='event_icon book'&gt;&lt;/div&gt;
&lt;div class='event'&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Brand-Portfolio-Strategy/David-A-Aaker/9781439188835&quot;&gt;Brand Portfolio Strategy&lt;/a&gt; is now available in eBook
&lt;/div&gt;</description>
      <pubDate>December 01, 2009 00:00:00 -0500</pubDate>
      <guid>1259643600-370047</guid>
    </item>
    <item>
      <title>

  Brand Portfolio Strategy will be released on December 01, 2009 in eBook
</title>
      <description>&lt;div class='event_icon book'&gt;&lt;/div&gt;
&lt;div class='event'&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Brand-Portfolio-Strategy/David-A-Aaker/9781439188835&quot;&gt;Brand Portfolio Strategy&lt;/a&gt; will be released on December 01, 2009 in eBook
&lt;/div&gt;</description>
      <pubDate>December 01, 2009 00:00:00 -0500</pubDate>
      <guid>1259643600-370046</guid>
    </item>
    <item>
      <title>

  Brand Leadership will be released on September 29, 2009 in eBook
</title>
      <description>&lt;div class='event_icon book'&gt;&lt;/div&gt;
&lt;div class='event'&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Brand-Leadership/David-A-Aaker/9780743203784&quot;&gt;Brand Leadership&lt;/a&gt; will be released on September 29, 2009 in eBook
&lt;/div&gt;</description>
      <pubDate>September 29, 2009 00:00:00 -0400</pubDate>
      <guid>1254196800-315306</guid>
    </item>
    <item>
      <title>

  Brand Leadership is now available in eBook
</title>
      <description>&lt;div class='event_icon book'&gt;&lt;/div&gt;
&lt;div class='event'&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Brand-Leadership/David-A-Aaker/9780743203784&quot;&gt;Brand Leadership&lt;/a&gt; is now available in eBook
&lt;/div&gt;</description>
      <pubDate>September 29, 2009 00:00:00 -0400</pubDate>
      <guid>1254196800-315308</guid>
    </item>
    <item>
      <title>

  Brand Leadership is now available in 
</title>
      <description>&lt;div class='event_icon book'&gt;&lt;/div&gt;
&lt;div class='event'&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Brand-Leadership/David-A-Aaker/9781439172919&quot;&gt;Brand Leadership&lt;/a&gt; is now available in 
&lt;/div&gt;</description>
      <pubDate>April 27, 2009 00:00:00 -0400</pubDate>
      <guid>1240804800-272388</guid>
    </item>
    <item>
      <title>

  Brand Leadership will be released on April 27, 2009 in 
</title>
      <description>&lt;div class='event_icon book'&gt;&lt;/div&gt;
&lt;div class='event'&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Brand-Leadership/David-A-Aaker/9781439172919&quot;&gt;Brand Leadership&lt;/a&gt; will be released on April 27, 2009 in 
&lt;/div&gt;</description>
      <pubDate>April 27, 2009 00:00:00 -0400</pubDate>
      <guid>1240804800-272386</guid>
    </item>
    <item>
      <title>

  Brand Portfolio Strategy is now available in 
</title>
      <description>&lt;div class='event_icon book'&gt;&lt;/div&gt;
&lt;div class='event'&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Brand-Portfolio-Strategy/David-A-Aaker/9780743249386&quot;&gt;Brand Portfolio Strategy&lt;/a&gt; is now available in 
&lt;/div&gt;</description>
      <pubDate>March 30, 2004 00:00:00 -0500</pubDate>
      <guid>1080622800-166186</guid>
    </item>
    <item>
      <title>

  Brand Portfolio Strategy will be released on March 30, 2004 in 
</title>
      <description>&lt;div class='event_icon book'&gt;&lt;/div&gt;
&lt;div class='event'&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Brand-Portfolio-Strategy/David-A-Aaker/9780743249386&quot;&gt;Brand Portfolio Strategy&lt;/a&gt; will be released on March 30, 2004 in 
&lt;/div&gt;</description>
      <pubDate>March 30, 2004 00:00:00 -0500</pubDate>
      <guid>1080622800-166185</guid>
    </item>
    <item>
      <title>

  Brand Portfolio Strategy is now available in Hardcover
</title>
      <description>
&lt;div class=&quot;event_icon book&quot;&gt;&lt;/div&gt;&lt;div class=&quot;event&quot;&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Brand-Portfolio-Strategy/David-A-Aaker/9780743249386&quot;&gt;Brand Portfolio Strategy&lt;/a&gt; is now available in Hardcover
&lt;/div&gt;</description>
      <pubDate>March 30, 2004 00:00:00 -0500</pubDate>
      <guid>1080622800-26198</guid>
    </item>
    <item>
      <title>

  Brand Portfolio Strategy will be released on March 30, 2004 in Hardcover
</title>
      <description>
&lt;div class=&quot;event_icon book&quot;&gt;&lt;/div&gt;&lt;div class=&quot;event&quot;&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Brand-Portfolio-Strategy/David-A-Aaker/9780743249386&quot;&gt;Brand Portfolio Strategy&lt;/a&gt; will be released on March 30, 2004 in Hardcover
&lt;/div&gt;</description>
      <pubDate>March 30, 2004 00:00:00 -0500</pubDate>
      <guid>1080622800-26197</guid>
    </item>
    <item>
      <title>

  Brand Leadership is now available in Hardcover
</title>
      <description>
&lt;div class=&quot;event_icon book&quot;&gt;&lt;/div&gt;&lt;div class=&quot;event&quot;&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Brand-Leadership/David-A-Aaker/9780684839240&quot;&gt;Brand Leadership&lt;/a&gt; is now available in Hardcover
&lt;/div&gt;</description>
      <pubDate>March 06, 2000 00:00:00 -0500</pubDate>
      <guid>952318800-10812</guid>
    </item>
    <item>
      <title>

  Brand Leadership will be released on March 06, 2000 in Hardcover
</title>
      <description>
&lt;div class=&quot;event_icon book&quot;&gt;&lt;/div&gt;&lt;div class=&quot;event&quot;&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Brand-Leadership/David-A-Aaker/9780684839240&quot;&gt;Brand Leadership&lt;/a&gt; will be released on March 06, 2000 in Hardcover
&lt;/div&gt;</description>
      <pubDate>March 06, 2000 00:00:00 -0500</pubDate>
      <guid>952318800-10810</guid>
    </item>
    <item>
      <title>

  Building Strong Brands is now available in 
</title>
      <description>&lt;div class='event_icon book'&gt;&lt;/div&gt;
&lt;div class='event'&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Building-Strong-Brands/David-A-Aaker/9780029001516&quot;&gt;Building Strong Brands&lt;/a&gt; is now available in 
&lt;/div&gt;</description>
      <pubDate>December 12, 1995 00:00:00 -0500</pubDate>
      <guid>818744400-199840</guid>
    </item>
    <item>
      <title>

  Building Strong Brands will be released on December 12, 1995 in 
</title>
      <description>&lt;div class='event_icon book'&gt;&lt;/div&gt;
&lt;div class='event'&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Building-Strong-Brands/David-A-Aaker/9780029001516&quot;&gt;Building Strong Brands&lt;/a&gt; will be released on December 12, 1995 in 
&lt;/div&gt;</description>
      <pubDate>December 12, 1995 00:00:00 -0500</pubDate>
      <guid>818744400-199839</guid>
    </item>
    <item>
      <title>

  Building Strong Brands is now available in Hardcover
</title>
      <description>
&lt;div class=&quot;event_icon book&quot;&gt;&lt;/div&gt;&lt;div class=&quot;event&quot;&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Building-Strong-Brands/David-A-Aaker/9780029001516&quot;&gt;Building Strong Brands&lt;/a&gt; is now available in Hardcover
&lt;/div&gt;</description>
      <pubDate>December 12, 1995 00:00:00 -0500</pubDate>
      <guid>818744400-99805</guid>
    </item>
    <item>
      <title>

  Building Strong Brands will be released on December 12, 1995 in Hardcover
</title>
      <description>
&lt;div class=&quot;event_icon book&quot;&gt;&lt;/div&gt;&lt;div class=&quot;event&quot;&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Building-Strong-Brands/David-A-Aaker/9780029001516&quot;&gt;Building Strong Brands&lt;/a&gt; will be released on December 12, 1995 in Hardcover
&lt;/div&gt;</description>
      <pubDate>December 12, 1995 00:00:00 -0500</pubDate>
      <guid>818744400-99804</guid>
    </item>
    <item>
      <title>

  Managing Brand Equity is now available in 
</title>
      <description>&lt;div class='event_icon book'&gt;&lt;/div&gt;
&lt;div class='event'&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Managing-Brand-Equity/David-A-Aaker/9780029001011&quot;&gt;Managing Brand Equity&lt;/a&gt; is now available in 
&lt;/div&gt;</description>
      <pubDate>September 09, 1991 00:00:00 -0400</pubDate>
      <guid>684388800-154684</guid>
    </item>
    <item>
      <title>

  Managing Brand Equity will be released on September 09, 1991 in 
</title>
      <description>&lt;div class='event_icon book'&gt;&lt;/div&gt;
&lt;div class='event'&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Managing-Brand-Equity/David-A-Aaker/9780029001011&quot;&gt;Managing Brand Equity&lt;/a&gt; will be released on September 09, 1991 in 
&lt;/div&gt;</description>
      <pubDate>September 09, 1991 00:00:00 -0400</pubDate>
      <guid>684388800-154683</guid>
    </item>
    <item>
      <title>

  Managing Brand Equity is now available in Hardcover
</title>
      <description>
&lt;div class=&quot;event_icon book&quot;&gt;&lt;/div&gt;&lt;div class=&quot;event&quot;&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Managing-Brand-Equity/David-A-Aaker/9780029001011&quot;&gt;Managing Brand Equity&lt;/a&gt; is now available in Hardcover
&lt;/div&gt;</description>
      <pubDate>September 09, 1991 00:00:00 -0400</pubDate>
      <guid>684388800-90770</guid>
    </item>
    <item>
      <title>

  Managing Brand Equity will be released on September 09, 1991 in Hardcover
</title>
      <description>
&lt;div class=&quot;event_icon book&quot;&gt;&lt;/div&gt;&lt;div class=&quot;event&quot;&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Managing-Brand-Equity/David-A-Aaker/9780029001011&quot;&gt;Managing Brand Equity&lt;/a&gt; will be released on September 09, 1991 in Hardcover
&lt;/div&gt;</description>
      <pubDate>September 09, 1991 00:00:00 -0400</pubDate>
      <guid>684388800-90769</guid>
    </item>
    <item>
      <title>

  Consumerism, 4th Ed. is now available in 
</title>
      <description>&lt;div class='event_icon book'&gt;&lt;/div&gt;
&lt;div class='event'&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Consumerism-4th-Ed/David-A-Aaker/9780029001509&quot;&gt;Consumerism, 4th Ed.&lt;/a&gt; is now available in 
&lt;/div&gt;</description>
      <pubDate>February 01, 1982 00:00:00 -0500</pubDate>
      <guid>381387600-183870</guid>
    </item>
    <item>
      <title>

  Consumerism, 4th Ed. will be released on February 01, 1982 in 
</title>
      <description>&lt;div class='event_icon book'&gt;&lt;/div&gt;
&lt;div class='event'&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Consumerism-4th-Ed/David-A-Aaker/9780029001509&quot;&gt;Consumerism, 4th Ed.&lt;/a&gt; will be released on February 01, 1982 in 
&lt;/div&gt;</description>
      <pubDate>February 01, 1982 00:00:00 -0500</pubDate>
      <guid>381387600-183869</guid>
    </item>
    <item>
      <title>

  Consumerism, 4th Ed. is now available in Trade Paperback
</title>
      <description>
&lt;div class=&quot;event_icon book&quot;&gt;&lt;/div&gt;&lt;div class=&quot;event&quot;&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Consumerism-4th-Ed/David-A-Aaker/9780029001509&quot;&gt;Consumerism, 4th Ed.&lt;/a&gt; is now available in Trade Paperback
&lt;/div&gt;</description>
      <pubDate>February 01, 1982 00:00:00 -0500</pubDate>
      <guid>381387600-53883</guid>
    </item>
    <item>
      <title>

  Consumerism, 4th Ed. will be released on February 01, 1982 in Trade Paperback
</title>
      <description>
&lt;div class=&quot;event_icon book&quot;&gt;&lt;/div&gt;&lt;div class=&quot;event&quot;&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Consumerism-4th-Ed/David-A-Aaker/9780029001509&quot;&gt;Consumerism, 4th Ed.&lt;/a&gt; will be released on February 01, 1982 in Trade Paperback
&lt;/div&gt;</description>
      <pubDate>February 01, 1982 00:00:00 -0500</pubDate>
      <guid>381387600-53882</guid>
    </item>
    <item>
      <title>

  Excerpt:
  Table of Contents from Building Strong Brands

</title>
      <description>
&lt;div class=&quot;event_icon work_excerpt&quot;&gt;&lt;/div&gt;&lt;div class=&quot;event&quot;&gt;
  &lt;h5&gt;Excerpt:&lt;/h5&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Building-Strong-Brands/David-A-Aaker/9780029001516/excerpt_with_id/10551&quot;&gt;Table of Contents&lt;/a&gt; from Building Strong Brands
&lt;/div&gt;
</description>
      <pubDate>January 01, 1900 00:00:00 -0500</pubDate>
      <guid>2208970800-99806</guid>
    </item>
    <item>
      <title>

  Excerpt:
  Table of Contents from Managing Brand Equity

</title>
      <description>
&lt;div class=&quot;event_icon work_excerpt&quot;&gt;&lt;/div&gt;&lt;div class=&quot;event&quot;&gt;
  &lt;h5&gt;Excerpt:&lt;/h5&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Managing-Brand-Equity/David-A-Aaker/9780029001011/excerpt_with_id/9567&quot;&gt;Table of Contents&lt;/a&gt; from Managing Brand Equity
&lt;/div&gt;
</description>
      <pubDate>January 01, 1900 00:00:00 -0500</pubDate>
      <guid>2208970800-90771</guid>
    </item>
    <item>
      <title>

  Excerpt:
  Table of Contents from Consumerism, 4th Ed.

</title>
      <description>
&lt;div class=&quot;event_icon work_excerpt&quot;&gt;&lt;/div&gt;&lt;div class=&quot;event&quot;&gt;
  &lt;h5&gt;Excerpt:&lt;/h5&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Consumerism-4th-Ed/David-A-Aaker/9780029001509/excerpt_with_id/5619&quot;&gt;Table of Contents&lt;/a&gt; from Consumerism, 4th Ed.
&lt;/div&gt;
</description>
      <pubDate>January 01, 1900 00:00:00 -0500</pubDate>
      <guid>2208970800-53884</guid>
    </item>
    <item>
      <title>

  Excerpt:
  Table of Contents from Brand Portfolio Strategy

</title>
      <description>
&lt;div class=&quot;event_icon work_excerpt&quot;&gt;&lt;/div&gt;&lt;div class=&quot;event&quot;&gt;
  &lt;h5&gt;Excerpt:&lt;/h5&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Brand-Portfolio-Strategy/David-A-Aaker/9780743249386/excerpt_with_id/2568&quot;&gt;Table of Contents&lt;/a&gt; from Brand Portfolio Strategy
&lt;/div&gt;
</description>
      <pubDate>January 01, 1900 00:00:00 -0500</pubDate>
      <guid>2208970800-26199</guid>
    </item>
    <item>
      <title>

  Excerpt:
  Table of Contents from Brand Leadership

</title>
      <description>
&lt;div class=&quot;event_icon work_excerpt&quot;&gt;&lt;/div&gt;&lt;div class=&quot;event&quot;&gt;
  &lt;h5&gt;Excerpt:&lt;/h5&gt;
  &lt;a href=&quot;http://books.simonandschuster.com/Brand-Leadership/David-A-Aaker/9780684839240/excerpt_with_id/902&quot;&gt;Table of Contents&lt;/a&gt; from Brand Leadership
&lt;/div&gt;
</description>
      <pubDate>January 01, 1900 00:00:00 -0500</pubDate>
      <guid>2208970800-10814</guid>
    </item>
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