Donald A. Norman

Books by this Author

A FASCINATING INVESTIGATION OF HOW WE NAVIGATE THE PHYSICAL WORLD, INNER NAVIGATION IS A LIVELY, ENGAGING ACCOUNT OF SUBCONSCIOUS MAPMAKING.Why are we so often disoriented when we come up from the subway? Do we really walk in circles when we lose our bearings in the wilderness? How -- and why -- do we get lost at all?In this surprising, stimulating book, Erik Jonsson, a Swedish-born engineer who has spent a lifetime exploring navigation over every terrain, from the crowded cities of Europe to the...