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Eric Helms

Eric Helms is the founder of Juice Generation, the independent chain of juice bars. In 2009 he co-created Cooler Cleanse with Salma Hayek, which delivers detoxifying juice cleanses and raw food meals nationwide. He grew up in Virginia and lives in New York City.
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Eric Helms talks THE JUICE GENERATION

Get ready to live juicy with The Juice Generation, a beautifully illustrated guide—from one of America’s foremost juicing companies—to making energizing and restorative juices and smoothies, as well as preparing delicious, nutrition-rich blended s...

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