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Erich Joachimsthaler's Books
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Brand LeadershipA dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in...Read More
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Authors on the Web
Businessworld India, November 23, 2011
...currently reading The Temple Goers by Aatish Taseer. I have just finished reading Hidden In Plain Sight by Erich Joachimsthaler. It teaches one to look at known things in a different way and reach innovative conclusions and solutions. The book provides a...
Business News and Update Center, May 14, 2011
...strategies for maximizing the value of your brands and products. Articles include: Building Brands Without Mass Media by Erich Joachimsthaler and David A. Aaker; Brands vs. Private Labels: Fighting to Win by John A. Quelch and David Harding; How Do You...
