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Erich Joachimsthaler's Books
There is 1 book
1.
Brand Leadership
Building Assets In an Information Economy
By: David A. Aaker and Erich Joachimsthaler
This edition: Trade Paperback, 368 pages
Publication date: April 27, 2009
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as "the dean of the brand-equity movement,"...
Other Formats: eBook
