James B. Twitchell's Books
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Shopping for GodNot so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to...Read More -
Branded NationBranding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis,...Read More
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Living It UpLuxury isn't just for the rich, says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at...Read More
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Authors on the Web
Sri Lanka Daily News, October 16, 2012
...Fall of the Black Athlete' by William C. Rodens. In 'Carnival Culture: The Trashing of Taste in America' James B. Twitchell (Prof. of English, University of Florida), wrote 20 years ago, "How can [literature] live when nearly 60 percent of adult...
New York Post, December 19, 2012
...a diamond, something that historically hadn’t been the case. It “was an act of marketing genius,” says James B. Twitchell, an advertising professor and the author of “Twenty Ads That Shook the World.” “As long as men are horny and...
Sri Lanka Daily News, October 16, 2012
...Fall of the Black Athlete' by William C. Rodens. In 'Carnival Culture: The Trashing of Taste in America' James B. Twitchell (Prof. of English, University of Florida), wrote 20 years ago, "How can [literature] live when nearly 60 percent of adult...
Baltimore City Paper Online, June 19, 2012
...comics so you don’t have to. In Books, Michael Anft delves into the consumption junction chronicled in James B. Twitchell’s Living It Up and Gary Cross’ An All-Consuming Century . Imprints is: Heather Joslyn, liking the authenticity of the...
