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John Burke

John Burke began working at Trek Bicycle in 1984 and has been president of the company since 1997.  In addition to leading Trek, John served as chairman of President George W. Bush’s President’s Council on Physical Fitness & Sports and is a Founding Board Member of the Bikes Belong Coalition. A native of Madison, Wisconsin, John is an avid cyclist and runner and has finished Ironman Wisconsin as well as the Boston and New York Marathons.
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A powerful, honest, and inspiring tribute to The Big Guy—Richard Burke, the founder of Trek Bicycle Corporation—written by his son John.
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