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Katherine N Lemon's Books
There is 1 book
1.
Driving Customer Equity
How Customer Lifetime Value Is Reshaping Corporate Strategy
By: Roland T Rust, Valarie A. Zeithaml and Katherine N Lemon
This edition: Hardcover, 304 pages
Publication date: June 27, 2000
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a...
Other Formats: eBook
