Paco Underhill's Books
There are 3 books
What Women Want The Global Market Turns Female Friendly By: Paco Underhill
This edition: Trade Paperback, 224 pages
Publication date: July 19, 2011
PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service...
Why We Buy The Science Of Shopping By: Paco Underhill
This edition: Trade Paperback, 320 pages
Publication date: December 30, 2008
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the...
Call of the Mall The Geography of Shopping by the Author of Why We Buy By: Paco Underhill
This edition: Trade Paperback, 240 pages
Publication date: January 3, 2005
Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright,...