Stuff
Peter Sealey's Books
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Simplicity MarketingFor more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result?...Read More
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Authors on the Web
Advertising Age, April 11, 2012
...hit big screens last year. But Disney is also avoiding mistakes it made with "John Carter," said Peter Sealey, a former Columbia Pictures executive who is now a consultant. He cited a "Carter" trailer that didn't excite viewers, a change in the studio's...
Yahoo! Canada, March 12, 2012
...terms with the two stars of “Ishtar,” Warren Beatty and Dustin Hoffman. “Ego trumps logic in Hollywood,” said Peter Sealey, who was Columbia’s marketing chief at the time. Studios have repeatedly pledged in the 25 years since to modernize their...
Yahoo! Finance, March 12, 2012
...terms with the two stars of “Ishtar,” Warren Beatty and Dustin Hoffman. “Ego trumps logic in Hollywood,” said Peter Sealey, who was Columbia’s marketing chief at the time. Studios have repeatedly pledged in the 25 years since to modernize their...
Yahoo! Finance, March 12, 2012
...terms with the two stars of “Ishtar,” Warren Beatty and Dustin Hoffman. “Ego trumps logic in Hollywood,” said Peter Sealey, who was Columbia’s marketing chief at the time. Studios have repeatedly pledged in the 25 years since to modernize their...
Poughkeepsie Journal, January 24, 2012
...marketing strategist. “It’s a tough decision, but the bottom line is Priceline had to do it,” said Peter Sealey, adjunct professor at the Claremont Graduate University’s school of management. “They’re changing their business model from a...
Indiana Gazette, January 21, 2012
...strategist. "It's a tough decision, but the bottom line is Priceline had to do it," said Peter Sealey, adjunct professor at the Claremont Graduate University's school of management. "They're changing their business model from a name-your-price model to a...
ThirdAge, January 19, 2012
...strategist. "It's a tough decision, but the bottom line is Priceline had to do it," said Peter Sealey, adjunct professor at the Claremont Graduate University's school of management. "They're changing their business model from a name-your-price model to a...
