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Philip Kotler

Philip Kotler

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants. He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: Principles of Marketing; Marketing Models; Strategic Marketing for... Read full bio

Philip Kotler's Books

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1.
Building Global Biobrands
Building Global Biobrands Taking Biotechnology to Market By: Francoise Simon and Philip Kotler
Foreword by: Kevin Sharer
This edition: Trade Paperback, 352 pages
Publication date: April 27, 2009
From medicine and defense to food and cosmetics, biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challenges. Companies from mega-pharmaceuticals to infotech giants and...
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2.
BRAND sense
Browse Inside BRAND sense
BRAND sense Sensory Secrets Behind the Stuff We Buy By: Martin Lindstrom
Foreword by: Philip Kotler
This edition: Hardcover, 256 pages
Publication date: February 1, 2005
Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in...
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Other Formats: eBook, Enhanced eBook, Trade Paperback
3.
Marketing Places
Browse Inside Marketing Places
Marketing Places By: Philip Kotler
This edition: Trade Paperback, 400 pages
Publication date: January 15, 2002
Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states,...
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Other Formats: eBook
4.
Kotler On Marketing
Kotler On Marketing How To Create, Win, and Dominate Markets By: Philip Kotler
This edition: Hardcover, 272 pages
Publication date: April 21, 1999
Philip Kotler's name is synonymous with marketing. His books have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. His best-selling Marketing Management was named by the...
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Other Formats: eBook