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Rex Briggs

Rex Briggs

Rex Briggs

Rex Briggs is the founder of Marketing Evolution, the leading marketing effectiveness research and consulting firm with clients in more than 20 countries. Briggs began his career at the market research firm Yankelovich Partners, and also served in senior positions at some of the nation's top-flight organizations, including the WPP Group. He has been named as one of the ""Best and Brightest"" in media and technology by AdWeek, and has won a range of awards in CRM, Branding, Direct Marketing, Internet Marketing, and advertising measurement research. Greg Stuart is the CEO and President of the Interactive Advertising Bureau, the leading global advertising association... Read full bio

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P&G Finds Orange Ads Work Better on Facebook
Advertising Age, February 27, 2012
...ve got to prepare so you have enough variation to change up as you go." According to Rex Briggs, CEO of Marketing Evolution, Smart Media sounds similar to experiments that P&G conducted eight years ago for Olay and Pantene. Those tests, which involved a...
Judah Phillips' Car Wreck (Literally And Figuratively)
Media Post, February 21, 2012
...hooks into a concept Phillips claimed to have coined: The Analytical Economy. Maybe he should hook up with Rex Briggs. Comment Recommend (function(d, s, id) } js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1...
The Evolution Of Marketing Evolution's Hype (Surf Here)...Read more
Media Post, February 21, 2012
...this morning during OMMA Metrics & Researchs opening panel, when Marketing Evolutions Rick Bruner plugged the companys founder Rex Briggs new book: SIRFs-UP, which just so happens to be launching today. The book, which is the second Briggs has written...
Corey Panno Appointed President of Telmar Group Inc.
PR-Canada.net, February 4, 2012
...and platform that ensures accountable advertising outcomes through integrated marketing and media planning processes. Telmar's alliance with Rex Briggs' Marketing Evolution has helped advance MediaVision by dynamically incorporating key performance...
Corey Panno Appointed President of Telmar Group Inc.
PR-USA.net, February 4, 2012
...and platform that ensures accountable advertising outcomes through integrated marketing and media planning processes. Telmar's alliance with Rex Briggs' Marketing Evolution has helped advance MediaVision by dynamically incorporating key performance...
Corey Panno Appointed President of Telmar Group
Private Equity HUB, February 2, 2012
...and platform that ensures accountable advertising outcomes through integrated marketing and media planning processes. Telmar’s alliance with Rex Briggs’ Marketing Evolution has helped advance MediaVision by dynamically incorporating key...
Corey Panno Appointed President of Telmar Group Inc.
ITbriefing, February 2, 2012
...and platform that ensures accountable advertising outcomes through integrated marketing and media planning processes. Telmar's alliance with Rex Briggs' Marketing Evolution has helped advance MediaVision by dynamically incorporating key performance...