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Robert B. Cialdini
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Robert B. Cialdini

Robert Cialdini is the leading pioneer in the field of social influence. His research has been foundational in the whole enterprise of applying reserach into what sales and marketing techniques are more and less persuasive to actual business. His million copy plus best-selling Influence is the textbook that put the on the map as a vital, emerging new interdisciplinary field of study. He conducted the seminal research experiments in the field, and continues to lead one of the most respected research teams. He is Regent's Professor of psychology at Arizona State University and the president of Influence at Work, a consulting company that trains business people to... Read full bio

Robert B. Cialdini's Books

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Yes! 50 Scientifically Proven Ways to Be Persuasive By: Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini
This edition: Hardcover, 272 pages
Publication date: June 10, 2008
Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase...