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Seth Godin

Seth Godin

Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! in 1998 from Yoyodyne, where he served as president and CEO. Yahoo! acquired Yoyodyne, a recognized leader in Internet-based interactive direct marketing, last year.Recognized as the pioneer of Permission Marketing, Godin is a sought-after speaker on the conference circuit, having presented at the Direct Marketing Association's annual conference, Jupiter events, and ICE, as well as international marketing forums. Last year, Godin was one of the highest ranked speakers, among 403 presenters at... Read full bio

Seth Godin's Books

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1.
Survival Is Not Enough Zooming, Evolution, and the Future of Your Company By: Seth Godin
This edition: Trade Paperback, 288 pages
Publication date: November 26, 2002
You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve. Evolution can be unleashed in your organization,...
Other Formats: Audio Download, eBook
2.
The Big Red Fez Zooming, Evolution, and the Future of Your Company By: Seth Godin
This edition: Trade Paperback, 112 pages
Publication date: January 8, 2002
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a...
3.
If You're Clueless about the Stock Market
If You're Clueless about the Stock Market By: Seth Godin
This edition: Trade Paperback, 224 pages
Publication date: March 8, 2001
Be a savvy investor and make the stock market work for you. The stock market moves at a dizzying rate, and it can be intimidating for novices to locate the tools necessary to begin making smart investments. Seth Godin's...
4.
Unleashing the Idea Virus
Unleashing the Idea Virus By: Seth Godin
Read by: Seth Godin
This edition: Abridged Audio Download
Publication date: March 1, 2001
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from...
5.
Permission Marketing
Permission Marketing Turning Strangers Into Friends And Friends Into Customers By: Seth Godin
This edition: Hardcover, 256 pages
Publication date: May 6, 1999
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly...
Other Formats: Audio Download, eBook