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Seth Godin

Seth Godin

Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! in 1998 from Yoyodyne, where he served as president and CEO. Yahoo! acquired Yoyodyne, a recognized leader in Internet-based interactive direct marketing, last year.Recognized as the pioneer of Permission Marketing, Godin is a sought-after speaker on the conference circuit, having presented at the Direct Marketing Association's annual conference, Jupiter events, and ICE, as well as international marketing forums. Last year, Godin was one of the highest ranked speakers, among 403 presenters at... Read full bio

Seth Godin's Books

There are 9 books
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1.
Word of Mouth Marketing, Revised Edition
Word of Mouth Marketing, Revised Edition How Smart Companies Get People Talking By: Andy Sernovitz
Afterword by: Guy Kawasaki / Foreword a: Seth Godin
This edition: Hardcover, 232 pages
Publication date: February 3, 2009
Who Is Talking About You? Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected...
2.
Unleashing the Idea Virus
Unleashing the Idea Virus By: Seth Godin
Read by: Seth Godin
This edition: eAudio
Publication date: June 1, 2006
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from...
3.
The Big Red Fez Zooming, Evolution, and the Future of Your Company By: Seth Godin
This edition: Trade Paperback, 112 pages
Publication date: January 8, 2002
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey...
4.
Survival Is Not Enough
Survival Is Not Enough Zooming, Evolution, and the Future of Your Company By: Seth Godin
This edition: Hardcover, 288 pages
Publication date: January 8, 2002
You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve.Evolution can be unleashed in your organization,...
Other Formats: Trade Paperback, eAudio, eBook
5.
If You're Clueless about the Stock Market
If You're Clueless about the Stock Market By: Seth Godin
This edition: Trade Paperback, 224 pages
Publication date: March 8, 2001
Be a savvy investor and make the stock market work for you. The stock market moves at a dizzying rate, and it can be intimidating for novices to locate the tools necessary to begin making smart investments. Seth...
6.
Permission Marketing
Permission Marketing Turning Strangers Into Friends And Friends Into Customers By: Seth Godin
This edition: Hardcover, 256 pages
Publication date: May 6, 1999
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly...
Other Formats: eBook, eAudio
7.
If You're Clueless about Accounting and Finance
If You're Clueless about Accounting and Finance By: Seth Godin
This edition: Trade Paperback, 240 pages
Publication date: April 1, 1998
This book translates the secret language of financial folks into plain English. Managing cash, preparing financial statements, dealing with inventory, and ratio analysis is all demystified in this book. Readers will get plenty...
8.
If You're Clueless about Starting Your Own Business
If You're Clueless about Starting Your Own Business By: Seth Godin
This edition: Trade Paperback, 208 pages
Publication date: October 1, 1997
Tired of the corporate rat race? This Clueless book is aimed at people who want to know what it takes to get a small business up and running. This book is packed with sidebars, tips, charts, checklists and resources. This...
9.
OFFICIAL RULES OF LIFE
OFFICIAL RULES OF LIFE By: Seth Godin
This edition: Trade Paperback, 128 pages
Publication date: March 21, 1996