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Valarie A. Zeithaml's Books
There are 2 books
1.
Delivering Quality Service
By: Valarie A. Zeithaml
This edition: Trade Paperback, 240 pages
Publication date: March 25, 2009
Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you...
Other Formats: eBook
2.
Driving Customer Equity
How Customer Lifetime Value Is Reshaping Corporate Strategy
By: Roland T Rust, Valarie A. Zeithaml and Katherine N Lemon
This edition: Hardcover, 304 pages
Publication date: June 27, 2000
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a...
Other Formats: eBook
