Stuff
Venkat Ramaswamy's Books
There is 1 book
1.
The Power of Co-Creation
Build It with Them to Boost Growth, Productivity, and Profits
By: Venkat Ramaswamy and Francis J. Gouillart
This edition: Hardcover, 288 pages
Publication date: October 5, 2010
Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched...
Other Formats: eBook
