Zack O’Malley Greenburg is a senior editor at Forbes and his work has also appeared in The Washington Post, Sports Illustrated, Vibe,and McSweeney’s,among others. His first book, the Jay Z biography Empire State of Mind,was published in 2011. A child star, he played the title role in the film Lorenzo’s Oil. He lives in New York.
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The surprising rags-to-riches-to-rags-to-riches story of how Michael Jackson grew a billion-dollar business.Michael Jackson is known by many as the greatest entertainer of all time, but he was also a revolutionary when it came to business. In addition to famously buying the Beatles’ publishing catalogue, Jackson was one of the first pop stars to launch his own clothing line, record label, sneakers, and video games—creating a fundamental shift in the monetization of fame and paving the...
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