A. Parasuraman

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Techno-Ready Marketing will be released on September 11, 2007 in Trade Paperback

Sep 11, 2007

Techno-Ready Marketing is now available in Trade Paperback

Sep 11, 2007

Techno-Ready Marketing will be released on September 11, 2007 in

Sep 11, 2007

Techno-Ready Marketing is now available in

Sep 11, 2007

Techno-Ready Marketing will be released on October 05, 2001 in eBook

Oct 05, 2001

Techno-Ready Marketing is now available in eBook

Oct 05, 2001

Techno-Ready Marketing will be released on October 05, 2001 in

Oct 05, 2001

Techno-Ready Marketing is now available in

Oct 05, 2001

A. Parasuraman's Books

Techno-Ready Marketing
By A. Parasuraman and Charles L. Colby

Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what...
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