Ed Keller

Ed Keller is the CEO of the Keller Fay Group, and  has been called “one of the most recognized names in word of mouth.” The publication of his first book, The Influentials, has been called a “seminal moment in the development of word of mouth.” He is a past President of the Word of Mouth Marketing Association (WOMMA) and of the Market Research Council.   He lives in New York.

Books by this Author

THE BEST MARKETING BOOK OF THE YEARWinner of the American Marketing Association’s Berry-AMA prizeIn 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American continent flocking to the West Coast in search of fortune. The Gold Rush brought wealth to some, but most left empty-handed. Today, marketing consultants Ed Keller and Brad Fay say social media is unleashing a new kind of frenzy. Blinded by the shiny allure of sites like Facebook and...

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