New from Simon & Schuster

The Mistletoe Promise by Richard Paul Evans
MONEY Master the Game by Tony Robbins
The Cinderella Murder by Mary Higgins Clark and Alafair Burke
As You Wish by Cary Elwes and Joe Layden
Revival by Stephen King
Dreamers and Deceivers by Glenn Beck

Eldar Shafir

Eldar Shafir is the William Stewart Tod Professor of Psychology and Public Affairs at Princeton University. He conducts research in cognitive science, judgment and decision-making, and behavioral economics. He lives in Princeton, New Jersey.
Become a Fan

Books by this Author

In the blockbuster tradition of Freakonomics, a Harvard economist and a Princeton psychology professor team up to offer a surprising and empowering new way to look at everyday life, presenting a paradigm-challenging examination of how scarcity—and our flawed responses to it—shapes our lives, our society, and our culture.Why do successful people get things done at the last minute? Why does poverty persist? Why do organizations get stuck firefighting? Why do the lonely find it hard to...
Read more about this book

Explore

CONNECT WITH US

Get a FREE eBook
when you join our mailing list!