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Heffernan, Margaret

Margaret Heffernan is an entrepreneur, chief executive, and author. She was born in Texas, raised in Holland, and educated at Cambridge University. She worked for the BBC and developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors, and The Learning Company. She has served as Chief Executive Officer for InfoMation Corporation, ZineZone Corporation, and iCAST Corporation. The author of Willful Blindness and A Bigger Prize, among others, she blogs for the Huffington Post, CBS Moneywatch, and Inc.com.
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Books by this Author

A powerful manifesto for CEOs and employees alike: Influential and award-winning business leader Margaret Heffernan reveals how organizations can build ideal workplace cultures and create seismic shifts by making deceptively small changes.By implementing sweeping changes, businesses often think it’s possible to do better, to earn more, and have happier employees. So why does engagement prove so difficult and productivity so elusive? In Beyond Measure, Margaret Heffernan looks back over her...
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My Life in 8 Words

Author Revealed

Q. What is your motto or maxim?

A. You can't just consume; you have to contribute

Q. What is your greatest achievement?

A. Being here

Q. What are your most overused words or phrases?

A. capacity, cognitive, conceptual

Q. What do you regret most?

A. Not being able to live til I'm 250 years old

Q. Who is your favorite fictional hero?

A. Pierre Bezukhov in War and Peace

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