Margaret Heffernan

Margaret Heffernan is an entrepreneur, chief executive, and author. She was born in Texas, raised in Holland, and educated at Cambridge University. She worked for the BBC and developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors, and The Learning Company. She has served as Chief Executive Officer for InfoMation Corporation, ZineZone Corporation, and iCAST Corporation. The author of Willful Blindness and A Bigger Prize, among others, she blogs for the Huffington Post, CBS Moneywatch, and Inc.com.

Books by this Author

TED Books Box Set: The Completist
Beyond Measure

My Life in 8 Words

Author Revealed

Q. What is your motto or maxim?

A. You can't just consume; you have to contribute

Q. What trait is most noticeable about you?

A. I talk a lot

Q. If you could acquire any talent, what would it be?

A. The ability to do without sleep

Q. What’s your best quality?

A. Perseverance

Q. Who is your favorite fictional hero?

A. Pierre Bezukhov in War and Peace

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