Stuff
What Women Want will be released on July 19, 2011 in Trade Paperback
Jul 19, 2011
What Women Want is now available in Trade Paperback
Jul 19, 2011
What Women Want will be released on July 06, 2010 in Hardcover, eBook
Jul 06, 2010
What Women Want is now available in Hardcover, eBook
Jul 06, 2010
May 20, 2010
Excerpt:
Chapter 1 from Why We BuyJun 30, 2009
Why We Buy is now available in Trade Paperback
Dec 30, 2008
Why We Buy will be released on December 30, 2008 in eBook
Dec 30, 2008
Why We Buy is now available in eBook
Dec 30, 2008
Why We Buy will be released on December 30, 2008 in
Dec 30, 2008
Why We Buy is now available in
Dec 30, 2008
Why We Buy will be released on December 30, 2008 in
Dec 30, 2008
Why We Buy is now available in
Dec 30, 2008
Why We Buy will be released on December 30, 2008 in Trade Paperback
Dec 19, 2008
Paco Underhill's Books
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What Women WantFrom the author of Why We Buy, a book on women in the marketplace--what makes a product, space, or service female friendly, and why it matters.Read More
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Why We BuyRevolutionary retail guru Paco Underhill is back with a completely revised edition of his classic bestseller about our ever-evolving consumer culture.Read More
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Call of the MallFrom bestseller Paco Underhall comes a fun and informative read that takes readers to the national town square, the mall, the place where we meet.Read More
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Authors on the Web
Advertising Age, February 7, 2012
...Chinni about the role of geography in segmentation, Joel Kotkin about suburbs and immigration, Richard Florida about mega-cities, Paco Underhill about women, Euro RSCG's Rose Cameron about men, Tammy Erickson about Generation X, and behavioral economist...
Sify, December 18, 2011
...management consulting firm, AT Kearney, in its Global Retail Development Index 2011. In a tête-à-tête with Rajarshi Bhattacharjee, Paco Underhill, the author of Why We Buy: The Science of Shopping and founder of market research and consulting company,...
Tarrytown Patch, September 7, 2011
...ethic, my values, or my bills.” In Malled , she talks about the big stores, interviews retail consultant Paco Underhill , upscale local retailer Jack Mitchell, Costco CFO Richard Galanti, and sales associates from around the country. She spoke...
Forbes.com, August 23, 2011
...the more time you spend in a store, the more money you’re likely to spend. According to Paco Underhill’s book, “Why We Buy: The Science of Shopping”, how much customers buy is a direct result of how much time they spend in the store. To shop...
KTEP 88.5 FM, July 20, 2011
...injustice on the Navaho reservation, biographer Justin Spring explores the life of a sexual renegade, and marketing expert Paco Underhill explains the "science of female shopping." Fiction and nonfiction releases from Kathy Reichs, Judy Pasternak,...
NPR, July 20, 2011
...injustice on the Navaho reservation, biographer Justin Spring explores the life of a sexual renegade, and marketing expert Paco Underhill explains the "science of female shopping." » E-Mail This » Add to Del.icio.us...
CNN Money, April 19, 2011
...simply exhausting, forcing shoppers to wander in circles searching for parking, a seat, or simply the exit. Even Paco Underhill, who's probably spent more time (professionally) shopping than anyone, says, "Most malls are twenty-five years or older and...
BusinessWeek, December 15, 2011
...people aren’t aware of what stores already do.” Hidden Cameras Since the 1970s, consumer behaviorists such as Paco Underhill have followed shoppers around stores and documented their behavior. By the 1980s, Underhill’s firm Envirosell was using...
Bankrate.com, December 15, 2011
...Today's retailers have uncovered the science behind shopping. Your favorite mall stores actually hire such retail researchers as Paco Underhill, author of "Why We Buy: The Science of Shopping." Underhill has tracked hundreds of thousands of shoppers to...
BusinessWeek, December 15, 2011
...most people arent aware of what stores already do. Hidden Cameras Since the 1970s, consumer behaviorists such as Paco Underhill have followed shoppers around stores and documented their behavior. By the 1980s, Underhills firm Envirosell was using hidden...
BusinessWeek, December 14, 2011
...most people arent aware of what stores already do. Hidden Cameras Since the 1970s, consumer behaviorists such as Paco Underhill have followed shoppers around stores and documented their behavior. By the 1980s, Underhills firm Envirosell was using hidden...
Toronto Star Online, December 14, 2011
...shoppers’ attitudes. The negative effects of touch were first brought to light in 1999 by American retail anthropologist Paco Underhill. He discovered that female consumers who were bumped from behind were likely to abandon the goods they were looking...
Nursery Retailer, December 14, 2011
...s inspiring "just do it!" message is being called the most popular IGC keynote to date. Retail guru Paco Underhill made the strong point that garden centers must be more in tune with their primary customer base: women. IGC 2012 returns to Chicago’s...
CRM Guru, December 9, 2011
...had waited. Up to about two to three minutes, the perception of the wait “was very accurate,” says Paco Underhill, Envirosell’s founding president and author of the retail-behavior bible “Why We Buy: The Science of Shopping.” But after three...
