Steve Martin is the UK-based co-director of Influence at Work. Prior to joining with Robert Cialdini's consulting group, he held a number of positions in sales, marketing, and management at several blue-chip companies.
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By Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini
New York Times bestselling introduction of fifty scientifically proven techniques for increasing your persuasive powers in business and life.Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are...
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